Choosing the Right Outdoor LED Display
It’s truly mesmerizing to see just how far display technology has come from the time of standard LCD TVs and monitors to the incredible ultra-high-definition LED screens we have today.
While LED displays do play an instrumental role in providing us the means to experience quality entertainment in the form of movies, home theaters, gaming, etc., they also have another more significant use – and that’s brand marketing and reach. Today, densely populated cities with vibrant consumer economies are packed with incredibly large LED display units that look as if they’re actual billboards!
You may have seen some situated high on commercial buildings, displaying vibrant and high-quality images and content. They’re a very useful tool used by brands to market their products and services on a perpetual yet subliminal basis.
So, whether you’re a brand or company that wants to beautifully capture your target audiences’ attention to optimize your storefront visibility or an event planner looking to organize sizeable marketing exhibitions or seminars, selecting the best type of outdoor LED can be vital. Considering this, we’re going to take a deep dive into understanding what outdoor LED screens are and how you can choose the right product.
1. Understanding Outdoor LED Display Units in a Nutshell
In terms of technology and innovation, there is not a lot of difference between indoor and outdoor LED screens, at least not conceptually.
You see, outdoor display units (especially those used for branding and event planning), are typically designed with a large pixel pitch – which can be up to and (often) more than 10mm.
However, thanks to continuous technological advancements in the digital display sector along with manufacturing innovations, there are also outdoor LED screens that come with a pixel pitch as thin as 2.5mm.
Yes, this pixel pitch thickness is akin to LED screens made for indoor usage. However, in outdoor units, such a narrow pitch density helps make the image phenomenally sharp, immersive, and detailed.
In addition, they offer a substantial viewing experience from greater distances while also featuring weatherproofing features (heat and water-resistant technology) for better and more optimal maintenance.
2. Outdoor LED Display Unit Pixel Pitch Ranges
When you talk about outdoor LED screens, one of the most important factors that may end up confusing you a lot is the type of quality (or pixel pitch) you should go with for a mesmerizing visual experience for your target audience.
And that’s perfectly normal as outdoor display units come in a wealth of pixel pitches starting from P2.5 all the way to P16 and everything in between.
However, it is just as important to know that the type of pixel pitch you opt for is also going to be based on your preference and more importantly, how big of an LED screen you are looking for. What you need to be careful about is not selecting a pixel pitch that is more suited for indoor LED units, no matter how big or small the screen size.
As a brand or marketing business, you need to ensure that when your consumers look at the screen, they can clearly see every single image and text displayed along with absorbing the colors. You need the display to be as immersive and close to real as possible.
So, while there is a huge range of pixel pitches outdoor LED screens come in, we can wholeheartedly recommend that go with a P10 pp for your outdoor screen. Why? Well, this pixel pitch is perfectly suited for a long-distance viewing experience as well as providing the best display quality.
However, if you’re using a comparatively smaller outdoor LED display unit for a target audience that can view your content at a close distance, you should consider going for a P6 or a P8 pixel pitch.
3. Some Powerful Elements You Need to Take Note
In the modern corporate ecosystem, to consistently stay ahead of your competitors is to out-market them using the best tools.
However, you do have to consider some important factors to make a more informed decision on the type of outdoor LED screen you should go for.
While there are so many great options out there, we’ve listed some important things you should consider when buying or renting an outdoor LED screen.
Top-Notch Resolution
Keep the pixel pitch of the product you’re buying in mind. To provide your customers with awesome visual experience, choose a screen that has a high pixel capacity and exquisite color contrast.
Quality Visual Experience
Remember that the outdoor screen you go for should be designed with automatic light-adjustment features. This way, you won’t have to worry about blurry or dim visuals as the light conditions change throughout the day.
We’d recommend that you get a screen that a powerful brightness levels with a resolution rating above 5,000 nits. Get an Outdoor Screen That Comes with Weather-Resistant Features
Look, outdoor screens can be expensive (that is if you’re looking to buy one). So, with that in mind, it makes sense to ensure that you don’t have to invest a lot in repairing or maintaining the product. A simple way to do this is to choose an outdoor LED display unit that comes with built-in weather-resistant functionalities. Or you can go with any outdoor screen that comes with an IP65 rating (or higher).
The Size of the Screen
Another important factor to consider is how big the screen should be. Well, this more in line with your preference. If your intent to display a product or marketing content (simultaneously), then it would make a lot of sense to go with a bigger screen size. However, do keep in mind that the size of the screen should correspond with its aspect ratio. You don’t want people to just see colors and bright lights, do you?
The Screen Must Be Energy-Efficient
If you think massive outdoor LED screens don’t consume a lot of power – then you’d be wrong! A variety of LED display units can be energy-intensive, which, over time, could increase your energy bills! You don’t want that. So, be sure to invest in a product that comes with power saving features such as an automatic brightness control system.
Content Management System
Look for outdoor screens that provide seamless and automated content management systems for simplifying the process of displaying different types of marketing content throughout the day.
4. Some Really Cool Outdoor Display Screen Installation Tips
Now that you know how to choose the right outdoor LED screens for your marketing, it is just as vital to understand some installation tips to make your display unit stand out and aesthetically pleasing.
The Screen Mount
An effective way to boost the aesthetic value of your outdoor LED screen is to install it within the outer walls of your building or shop. This can help increase the visual brilliance of your location along with adding some aesthetic value to the overall structure.
Hanging the Screen on Suspended Wires
While this is a non-conventional way of using outdoor screens, it is used by a lot of companies. However, the installation process for hanging a massive LED screen can be a bit complex and cost intensive. This is because the screen will need to be hung on custom-built steel wires atop your shop or building.
Hang the Screen on a Pole
This method essentially allows for the screen to either be suspended by a pole attached to your shop or be independently erected on a stand-alone pole near the entrance of your shop’s location or any other location.
Mobile Mounting
Mobile installations are typically provided by companies that rent LED screens to brands looking to organize marketing events or exhibitions. Here, the LED display unit is mounted on either the side of trucks or vans or atop them. This type of installation is excellent for things such as gaming events, concerts, sports events, and more.
5. High-Quality Outdoor Display Units
LEDSINO is among some of the top manufacturers and distributors of cutting-edge indoor and outdoor display screens and accessories.
They’re at the forefront of producing some of the most sophisticated and feature-packed LED display screens that can be easily installed, don’t require a lot of maintenance, and can be used for several applications.
For instance, they provide a wealth of options in two categories – such as indoor and outdoor LED screens. They’re outdoor screen collections are designed for massive marketing exhibitions and events, sports championships, concerts, large-scale religious events, and seminars.
On the other hand, their indoor varieties are well-suited for users looking to rent or buy massive home theater systems, private parties, and much more.
Now you have a complete understanding of what outdoor LED screens are, how you should choose the best product, and the types of installations that you should consider to better promote your storefront.